WHERE can you ask Olaf?

Olaf is physically based in Germany, conveniently located between the international airports of Düsseldorf and Cologne. And Frankfurt Airport is only 2 hours by train away. This means, Olaf can get anywhere easily.

Also, his internet connection is pretty good. So distances don’t matter that much, anyway.

Remotely, locally, in Europe or anywhere on the globe – Olaf is where you need him.

Actually, you can get in touch with him right now!

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WHAT does Olaf do?

Olaf helps brands to engage with their audience – now and in the future.

be seen
How and where people interact with the world changes all the time. And if brands want to remain relevant they need to constantly adjust the way they communicate. To be seen, to be noticed, to be part of the conversation.

understand
To meaningfully connect to audiences you not only need the right message. First, you need the right product. Because when your product doesn’t fit into people’s lives, doesn’t address their needs, or doesn’t suit their style, you can talk to them as much as you want – they will not buy.

Olaf will happily help you with that, too. By sharing insights about potential new audiences, giving feedback on product ideas, analysing markets and the competition, and by providing an unbiased outside perspective.

scale up

Scaling up is always a challenge. To keep your payroll sustainable without sacrificing crucial marketing and communication tasks, Olaf can step in as fractional CMO or Head of Comms. Getting up to speed and delivering results quickly is one of his specialities.

get feedback
Olaf will also act as a sparring partner for CEOs, CMOs, Marketing directors etc. to provide a big picture perspective on day-to-day challenges and long-term strategies.

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WHO is Olaf?

WHO is Olaf?

Olaf is a seasoned communication professional with loads of experience in publishing, editorial, marketing, brand building and even (briefly) sales.

Although being raised during the good ol‘ analogue days, he has embraced the digital transformation since the turn of the century, and rarely looked back since.

Olaf is passionate about many things. For example about music, audio tech, motorbikes and brands, among other things. He is most passionate, however, about people and how they interact with the world. Because, in the end, life as well as business is all about interactions with people.

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WHY should you ask Olaf?

Are you a manufacturer of cool products, a publisher of fantastic content, or responsible for a great special interest brand? 

Then Olaf might be able to help you be even more awesome. Because everyone needs a little help some time, right? So, if you …

  •  … struggle with digital transformation – ASK OLAF.
  • … are looking for a successful online business model – ASK OLAF.
  •  … want to future-proof your brand communication – ASK OLAF.
  •  … know you need change but the day-to-day hustle keeps getting in your way – ASK OLAF.
  •  … want to reach out to new audiences – ASK OLAF.
  • … consider to re-imagine your tech brand for the luxury market – ASK OLAF.
  • … are curious how your tech/audio product compares with the competition – ASK OLAF.
  •  … sometimes need someone to tell you what you need to hear, not what you want to hear – ASK OLAF.
  • … to be part of the solution rather than of the problem – ASK OLAF!

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